Industry
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The Business of Dance Music: Episode the Eighth
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Ever heard of a man named Andrew Carnegie? He was an industrialist back in the 1800’s who founded a company called Carnegie Steel, which later was bought by J.P. Morgan and because US Steel. He came from humble beginnings as a Scottish immigrant, to becoming one of the wealthiest men in the world. He achieved this through hard work, dedication to a task, and having good people around him. Carnegie is one of the people I try to model myself after because of his work ethic, but also because of a little philosophy he had called the “Gospel of Wealth.”
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A DJ at GMA
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"You know you’re at GMA when you drink more cups of coffee than hours of sleep you had the night before". That was my epiphany when I found my self-telling people "Good Morning" at 4:30 Monday afternoon. There is a lot more to GMA than coffee and music. The following article is my general ramblings of a DJ’s view of the GMA experience.
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The Business of Dance Music Part 7: Keeping Records While Making Them.
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Music is an expensive business, isn’t it? There are pressings, CDs and mastering. Then there’s equipment, travel, promotional materials, administration, and did I mention that every once in a while, you might like to purchase new music. Before you know it, expenses are running rampant, and you are left holding the bill for everything. This doesn’t have to happen. With a little caution (and a lot of receipt saving) you can make your music happen on a small budget. Here are a few tips on how to make it happen.
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The Business of Dance Music Part 6: The Basics of Event Promotion
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Imagine walking into a venue with hundreds of people dancing as hard as they can, totally lost in the moment, enjoying themselves like they never have before. As you walk around, you’re thinking about profit margins, what the door is looking like, and just where have those headliners of yours run off to? That’s right – You’re a promoter! This is your element. This is your night. After months of planning, it’s time to make it all happen. In this issue’s article, I’d like to share some insight about event promotion I’ve gained while working on this past November 3’s “BTU Weekend Live featuring Shiloh” at Club Red.
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The Business of Dance Music Part 5: Guide To Networking
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Networking is the single most important thing you'll do as a DJ/Producer. I CANNOT stress this enough. Networking is something you do 24 hours a day, 7 days a week. The best thing about networking is the fact that it is so simple and natural to do.
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The Business of Dance Music Part 4: USDA Value
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In this series, we’ve primarily dealt with business aspects of electronic music. We've covered contracting, marketing, and networking. This time, I’d like to say a bit about something not normally covered along with business, and that's providing value. See, value is when someone makes an investment that returns more in reward than the initial cost. How do you provide value as a DJ/Producer? What can you provide to make your potential services more attractive? This can be summed up in three simple words; promotion, performance, and networking.
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The Business of Dance Music Part II: Promotions 101, or How to (Not) Be Seen
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Promotions are an often-overlooked aspect of the business by many young artists, and even a few veterans. Anyone can go hand out CDs, but it’s those extra steps that a person takes that can set them apart from the competition. In this issue, we will discuss a few common things that drive promoters (and sometimes even myself) up the wall, the art of the promo kit, and how to hit the streets.
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The Current State of Things
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A while ago, Carey Jarvis gave us a brief history of Christian dance music. This month I want to share with you how I feel about where we are today. Some of this is great and other parts of this will probably draw some criticism from our forum members. The short answer is we are doing better, but we have a long way to go as a whole, but let’s take a detailed and hopefully non-bias look at things.
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