Music is an expensive business, isn’t it? There are pressings, CDs and mastering. Then there’s equipment, travel, promotional materials, administration, and did I mention that every once in a while, you might like to purchase new music. Before you know it, expenses are running rampant, and you are left holding the bill for everything. This doesn’t have to happen. With a little caution (and a lot of receipt saving) you can make your music happen on a small budget. Here are a few tips on how to make it happen.
- Create your own sounds. Instead of buying expensive sample CDs that get outdated quickly, look into programs and VSTs that allow creation of original sounds. As your music changes, you can just make new sounds instead of having to buy new sample CDs. Don’t get me wrong, samples are nice, but learning to create your own is way more cost effective.
- Start a studio club with like minded people. You should never master your own tracks. ALWAYS get a fresh set of ears on a track at this point. You’ll be surprised on how much of a difference this makes. By starting a studio club, you can all shoot files around for inspiration and collaboration. Also, each member takes turns mastering the others tracks. With some practice by everyone, this can become quite effective.
- Save those receipts. Remember that music production and DJing is a business, so business expenses can be written off on your taxes. Purchases online, gas receipts from driving to shows, and even meals on the road are all business expenses. Little things add up. For more info, please talk to an accountant.
- Forget about pressing CDs or Vinyl, mp3 distribution is the way to go. Most people into electronic music are, how should I say it…electronically inclined. Send MP3 links for promo copies of tracks. Try to get accepted to one of the big MP3 sales websites instead of having a bunch of CDs made. Selling MP3’s has ZERO overhead. Take advantage of this!
- Do some research! Learn all about copyright law, distribution, and marketing. Learn how to be a business owner, and how a business is supposed to work. Be aware of trends and angles in the music business. Do everything you can to be a student of the industry. Remember that in music, the important thing is not changing with the curve, but rather ahead of the curve.
I’ve been quite busy myself in the world of electronic music business lately, so I really wasn’t able to dive deep into a topic like I usually do. However, this is the start of the year, and recordkeeping is something that honestly should be on your mind. Don’t let a lack of bankroll keep you from trying to achieve your dream of being in the music industry. Remember that by using your head and saving some dollars, you too can make it happen.